"People make the decision whether or not to buy a home
within the first few minutes they walk in the door."

 

The Art of Staging

Staging is the art of temporarily decorating a residence with the intent to sell it. Decorating in order to sell is completely different than decorating for everyday living. It is done with the potential buyer’s taste and style in mind.

The Art of Arthur McLaughlin

Arthur McLaughlin founded the cottage industry of staging in San Francisco 20 yrs ago. He has been enhancing the marketability of homes in the Bay Area for over two decades.

Mr. McLaughlin knows how to appeal to the diverse range of potential buyers that will consider purchasing your home. He realizes that the initial precious moments a buyer enters a home is when the most lasting impressions are made that will motivate them to purchase.

Buyers can be instantly discouraged if the home looks too stylistic, or it appears that excessive time was put into polishing the home’s appearance. Mr. McLaughlin understands the delicate balance of combining visual beauty with market potential.

Arthur McLaughlin can advise you as to what areas of the residence to improve to create the highest return investment.

Staging can encompass as little as adjusting the existing furniture plan, or an extensive makeover adding furniture, accessories, and art to effect a dramatic transformation.

Staging Pays Off:

Time that your home sits on the market translates into financial loss. Working with Arthur McLaughlin & Associates facilitates quick and profitable sale.